Julia Pacetti is Chief Executive Officer of Verdant Communications. She is an expert media strategist, specializing in maximizing impact for public and foreign affairs campaigns with a focus on human and civil rights. She has deep expertise in executing globally integrated legal, political and media campaigns in support of public and international affairs initiatives, pro-democracy and human rights movements, international political candidates, political prisoners and whistleblowers. She has spearheaded international communications strategies for clients and public figures such as civil rights activist and Pentagon Papers whistleblower Daniel Ellsberg, President Mohamed Nasheed of the Maldives, the World Bank Group, Oscar-winning filmmaker and women’s rights leader Sharmeen Obaid-Chinoy, Microsoft co-founder Paul G. Allen’s Vulcan Inc., the United Nations Foundation and Syria Deeply, among others.
Julia has led the successful global media campaigns for the Oscar-winning documentary films Period. End of Sentence, 2019, about gender barriers to women’s education and participation in society in India; Icarus, 2018, about Russian doping in sports; The White Helmets, 2017, about the Syrian rescue group; and A Girl in the River, 2016, which led to legislation making honor killings in Pakistan illegal. She has also led campaigns on behalf of Paul Allen’s Vulcan Inc., including his $100 million investment to tackle Ebola in West Africa. She led the media campaign for Secretary-General Ban Ki-moon’s announcement of $25 billion in commitments to end preventable deaths of women, children and adolescents by 2030, which launched at an event with Bill and Melinda Gates at the United Nations. Julia conceived and executed global climate communications campaigns at COP 21 in Paris and at COP 23 in Katowice, Poland including execution of media strategies to support critical negotiations in concert with the Alliance of Small Island States and the Climate Vulnerable Forum. In 2015, she worked with the Vatican on a global communications campaign to illustrate the messages of Pope Francis’ historic climate advocacy encyclical, “Laudato Si,” and has led a multitude of other groundbreaking global media campaigns in the realms of art, politics, human rights and climate justice.
Julia has executed complete media and event strategies, generating billions of impressions across the globe, that have advanced public policy initiatives in Australia, France, India, Italy, the Maldives, Sri Lanka, Switzerland, Turkey, Vatican City, the U.K., the U.S. and the United Nations.
Julia is a graduate of the School of Media and Public Affairs at the George Washington University, and began her career in the press office of Senator Patrick Leahy.